SEO guides
How ranking actually works, written the way we would explain it to a customer: the mechanism first, the specifics second, and no step you cannot verify yourself.
How to Run a Free SEO Audit
What a genuine SEO audit checks, how to run one on your own site without paying for anything, and how to tell a real audit from a lead-generation form with a score attached.
How to Rank Higher on Google
A practical, ordered method for ranking higher on Google: fix what blocks indexing, earn relevance on pages that already have authority, then close the link gap. With the reason each step works.
Technical SEO Checklist
Every technical check that changes whether a page can rank, ordered by consequence: indexability first, then crawlability, then on-page signals, structured data and performance.
Backlink Gap Analysis
How to find the sites already linking to your competitors but not to you, how to prioritise them, and how to confirm a link actually landed rather than trusting a claim.
Keyword Research Without Seed Keywords
How to derive a keyword universe from your own site and market rather than starting from a list you guessed - and how to rank the result by revenue instead of search volume.
Google Ranking Factors That Actually Matter
The ranking factors with evidence behind them, grouped by how much control you have over each and how quickly each one moves - rather than a list of two hundred signals with no weighting.
Core Web Vitals and Ranking
What LCP, INP and CLS measure, the thresholds that count as passing, how much they influence rankings, and the fixes that move each one.
How to Rank in AI Overviews
What decides whether an AI Overview or an LLM cites your page, and the formatting and authority work that makes a page quotable.
How Much Does SEO Cost?
Real monthly ranges for agencies, freelancers and software, what each actually delivers for the money, and how to work out what SEO is worth to your business before you buy any of it.
Backlink Gap Tools: What They Do and How to Read One
What a backlink gap tool actually computes, why two tools give you different answers for the same domains, and how to read a gap report without acting on links that were never there.
Organic Keyword Research
How keyword research for organic search differs from the paid version, why copying a PPC keyword list produces pages that never rank, and how to build a list you can actually win.
How Long Does an SEO Audit Take?
Realistic timings for an SEO audit by site size and depth, what drives the number up, and why the audit itself is the short part of the job.
Can You Pay Google to Rank Higher?
The direct answer, what Google Ads does and does not buy you, why the offers promising paid rankings are selling something else, and where the money genuinely does help.
SEO Audit for Charities and Nonprofits
What an SEO audit should check on a charity website, the faults that are specific to the sector, and how to do the work on no budget - including what the Google Ad Grant does and does not cover.
Run these checks on your own site
Every check in these guides, run against your live pages, with the findings shown before you are asked for anything.